The first general idea of how Arrow did last night in the ratings is starting to come out, and it appears “Honor Thy Father” helped The CW have another good night.
James Hibberd at EW says that the show achieved 3.5 million viewers and a 1.3 in the key demographics that the show is shooting for, “exactly the same in the demo” as last week. Marc Berman notes that the show actually rose in the ratings between the first and second half hours, while TVLine’s Matt Mitovich notes that Arrow actually went up in the Men 18-34 and Men 18-49 demographics.
It also appears that Arrow did better than NBC’s Animal Practice, again, in the key demographics. Because as appealing as a monkey is, a cylindrical fight between Arrow and China White is just better.
UPDATE: The CW has sent us a press release touting Arrow’s ratings success.
ARROW’S AIM IS STEADY IN WEEK TWO
ARROW Holds 100% of its Adult 18-34 and Adult 18-49 Audience
Versus Its Strong Series Premiere
SUPERNATURAL Even with Last Week in Key Demos
October 18, 2012 (Burbank, CA) – Compared to last week’s strong series debut, ARROW held steady last night in adults 18-34 (1.1/4) and adults 18-49 (1.3/4), and rose 20% in men 18-34 (1.2/4) and 15% in men 18-49 (1.5/5), according to final national Live Plus Same Day Nielsen ratings for Wednesday, October 17, 2012. ARROW is the only new network drama this season to maintain its audience in both adults 18-34 and adults 18-49 from its premiere to its second week.
ARROW held 86% of its audience from last week’s premiere in total viewers (3.6M).
ARROW outperformed NBC’s comedies in the 8:00-9:00 pm hour in adults 18-34 and tied in adults 18-49. ARROW tied for second in the hour among men 18-34, and beat NBC and FOX among men 18-49 (1.5/5).
SUPERNATURAL (9:00-10:00 pm) also held 100% of its audience in key demos from last week, staying flat in adults 18-49 (1.0/3), men 18-49 (1.0/3), women 18-49 (1.0/2) and women 18-34 (1.0/3).